Marketing and sales

• Financing programs for recruitment and employability in the construction industry 

  Discover the main financing programs available for hiring and training employees in the construction sector.

• COVID-19 Programs and Measures – Self-employed workers | Employees 

  Consult this updated directory of key programs and measures intended for self-employed workers and employees to help them through the COVID-19 pandemic.

• COVID-19 Programs and Measures – Large businesses 

  Consult this updated directory of key programs and measures available to large businesses to weather the COVID-19 pandemic.

• COVID-19 Programs and Measures – NPOs 

  Consult this updated directory of the main programs and measures available to help NPOs cope with the COVID-19 pandemic.

• COVID-19 Programs and Measures – Startups | SMEs 

  Consult this updated directory of key programs and measures available to start-ups and SMEs to address the COVID-19 pandemic.

• Finance your exports 

  See what are the main financing programs available to support your export projects.

• Finance your startup 

  You could take advantage of these financing programs to start your business.

• Finance the sale or closing of your business 

  Find the main financing programs available to help you sell or close your business.

• Finance your R&D/innovation 

  You could carry out your R & D / innovation projects by using these financing programs.

• Finance your working capital 

  You could use these financing programs to increase your working capital.

• Finance your sales growth in Canada 

  Explore the financial resources available to help you increase your sales in Canada.

• Finance the implementation of safety or quality control standards 

  You could receive financing for the implementation of safety or quality control standards.

• Finance your business transfer 

  See where to find financing to help you succeed in transferring your business.

• Finance your productivity 

  Increasing the productivity of your business could be made possible through these financing programs.

• Finance a patent, a license or a new technology  

  You could receive financial support to get a patent or a license, or apply a new technology.

• Finance pollution reduction or increased energy efficiency 

  You could get financial support to reduce pollution or increase your energy efficiency.

• Finance the hiring and training of employees 

  Discover the main financing programs available to hire and train your employees.

• Finance the purchase, lease or modernization of goods or equipment 

  Consult this directory of the main funding programs available for the purchase, lease or modernization of goods or equipment.

• Finance your marketing 

  Review the list of the main financing programs available to market your products and services.

• Finance your sustainable development projects 

  You could receive financial assistance to carry out a sustainable development project within your company.

• Directory – Loan garantees 

  A government-backed loan guarantee could help you attract creditors.

• Directory – Wage subsidies 

  These wage subsidy programs could help you recruit the ideal employee for your project.

• Directory – Loans and cash advances 

  Explore these loans and other borrowing possibilities for your new or existing business.

• Directory – Equity investments 

  You could be able to attract equity investments to carry out your start-up, expansion or innovation projects.

• Directory – Tax refunds and credits 

  Tax refunds and credits can help reduce your overhead costs.

• Directory – Grants, contributions and financial assistance 

  You could benefit from public or private funds in the form of grants, contributions and financial assistance to carry out your business project.

• Intellectual property licensing 

  National Research Council Canada
  You can partner with R&D experts to commercialize their existing patented technologies.

• IP for Business 

  Canadian Intellectual Property Office
  Access a selection of free online and in-person seminars, tools and resource materials or speak with an expert to help you protect your intellectual property and use it as a strategic asset for your business.

• BDC Advisory Services 

  Business Development Bank of Canada
  Connect with highly experienced specialists who can help you better manage your business, increase revenues and optimize operations.

• Solutions for Small Business — Shipping Discounts 

  Canada Post
  Save up to 34% on business shipping expenses and get next-day delivery on domestic and international shipping.

• Solutions for Small Business — Direct Mail Savings 

  Canada Post
  Response rates to direct mail are 30X greater than email. Save up to 15% and get your promotional materials quickly and easily into the mailboxes of Canadians.

• Environmental technology verification 

  ​ETV CanadaI
  Find out how you can get your new environmental technology accepted, both nationally and internationally.

• Objective Growth - Sales and Marketing - BDC 

  ​Business Development Bank of Canada
  Boost your chances of success in national and foreign markets by analyzing your potential for growth.

• Digital Accelerator for Innovation and Research (DAIR) 

  CANARIE
  Tech entrepreneurs can get one year of free cloud-based resources for development, testing and trials.

• Canada's anti-spam legislation 

  Innovation, Science and Economic Development Canada​
  Get information on Canada's new Anti-Spam Law and how it affects your business

• Tourism toolkits 

  Destination Canada
  Use these free toolkits to grow and market your Canadian tourism business.

• Accelerated Growth Center  514 873-6708

  Services offered:  Coaching - Growth - Business plan - Export - Financing - Marketng and sales - business plan - Consulting services

• Centrale Agricole 

  Services offered:  Coaching – Training - Rental of production space - Acceleration program for urban agriculture businesses – Networking - International matchmaking opportunities

• Business centre RezoMont  +1 438 408-1144

  Services offered:  Office space and meeting room rental - Virtual offices and business address - International business support - V.I.E Coaching - FDI consulting (national and international)

• COlab  418 668-4458

  Services offered:  Coaching - Training- R&D and innovation

• First Nations of Quebec and Labrador Economic Development Commission (FNQLEDC)  418 843-1488

  Services offered:  Coaching - Growth - Startup - Sustainable development - Busines plan - Training - Managing - Marketing and sales - Mentoring - Business plan - Networking

• Agoralliance  514 705-5042

  Services offered:  For immigrant entrepreneurs: Coaching - Growth - Start-up - Market Research - Training - Mentoring - Networking - Tutoring - Monitoring

• Indigenous Tourism Association of Canada (ITAC)  1 604 351-1028

  Services offered:  Coaching - Growth - Financing - Marketing and sales - Networking

• Canadian Internet Registration Authority (CIRA)  1 877 860-1411

  Services offered:  Domain names registration

• Competition Bureau Canada  1 800 348-5358

  Services offered:  Registration - Laws and regulations

• Entreprises Québec  418 644-0075|1 800 644-0075

  Services offered:  Information on Government Programs and Services - Laws and obligations - Financial Assistance - Starting a Business - Human Resources - Foreign Trade - Innovation

• Stratégie MP  514 660-3263

  Services offered:  Coaching - Growth - Market study - Training - Marketing and sales - Mentoring - R&D and innovation

• Startup Café  819 918-6930

  Services offered:  Coaching - Networking

• Incubateur en économie sociale de l'Outaouais (IES07)  819 643-2884

  Services offered:  Social economy business incubation program - Prototyping - Accommodation - Training - Networking

• GS1 Canada  1 800 567-7084, 514 355-8929

  Services offered:  Implementation of e-commerce supply chain standards (Bar Codes - Products images)

• Office de la protection du consommateur  1 888 672-2556

  Services offered:  Operating permits - Rights and obligations

• Canadian General Standards Board (CGSB)  1 800 665-2472, 819 956-0425

  Services offered:  Standards Development - Certification and Qualification Programs - Notification of Standardization Activities

• Organisme de Certification Québec-Vrai  819 693-4646

  Services offered:  Certifying organic products

• Lanaudière Économique  450 365-9218

  Services offered:  Coaching - Training - Business transfer

• La Serre  418 955-4815

  Services offered:  Coaching - Start-up - Growth

• Interactive marketing plan – Desjardins 

  Use this tool to set your strategic business goals, build a market research report, and develop your marketing strategies.

• Group your customers into market segments 

  Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

• Price lists, estimates, quotations and tenders 

  Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.

• Create your marketing strategy 

  Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.

• Target the right people in an organisation 

  Learn how to identify and contact key decision makers who may buy your products or services.

• Forecast and plan your sales 

  Learn how to develop sales forecasts and plans.

• Write a marketing plan 

  Find out what key areas you should consider and what to include in an effective marketing plan.

• Customer relationship management 

  Find out about the pros and potential cons of customer relationship management and how to implement it in your business.

• Price your product or service 

  Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.

• Identify and sell more to your most valuable customers 

  Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.

• Branding – the basics 

  Find out how to create and manage a brand, and set a budget to promote it.

• Close and follow up the sale 

  Find out about all the steps involved in closing and following up on a sale.

• Plan to sell 

  Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.

• Recruit and manage salespeople 

  Learn where to find salespeople, the importance of the recruitment interview and how to institute a commission structure to encourage high sales.

• Use design in your business 

  Find out how design can benefit your business, from product to business strategy development, and how to manage the process and measure its success.

• 7 low-cost marketing strategies to implement now 

  Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.

• Advertising tips 

  Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.

• Developing a company brochure 

  Learn how to work with printing or graphic design suppliers.

• Fairtrade certification and labelling 

  You can get a licence to use the Fairtrade label on the products you sell or find Fairtrade suppliers for your own business needs.

• Increase sales 

  Find out about the different options available to you to increase your sales.

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